SFA(Sales Force Automation)

SFA(Sales Force Automation)とは、企業内の商談活動を記録・可視化するためのプラットフォームです。

SFA (Sales Force Automation)

SFA (Sales Force Automation) is a platform for recording and visualizing business negotiation activities within a company.
Information such as the number of negotiations, the status of negotiations, activity history of sales representatives such as telephone calls and visits, campaign budgets and profits, etc. is aggregated and used for monitoring and forecasting. In many cases, it also includes functionality (CRM) for managing customer information, such as contact information and delivery information for business partners and personnel.
If you want to accurately measure sales activity KPIs such as “contract rate” and “order rate” as part of lead nurturing site measurement, SFA will be a great weapon.
For example, let’s say you want to verify which is more efficient in acquiring business cards acquired at trade shows or users converted through internet advertising. By recording the name of the campaign that led to the start of business negotiations and the acquisition of user information, you can calculate ROI and ROAS over the medium to long term by aggregating the number of business negotiations, number of closed deals, order amounts, etc. for each campaign.

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