A/B test

“A/B testing” is a method of randomly displaying the first view of the same page by changing its presentation to see which presentation is most effective.
Prepare two or more different landing pages (or content within a landing page), display them randomly to users who access them, and measure data such as the number of page views, number of exits, and number of conversions for each. Adopt something (page or content) that performs well after a certain period of time.
The process is to discover issues on the page using a heat map tool and perform an A/B test on those issues. The advantage of A/B testing is that it allows you to evaluate and make improvements based on data rather than intuition or qualitative information.

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