LTV (lifetime value)

LTV (lifetime value) is a metric that shows the total amount of revenue that a customer is expected to generate from the products and services provided by a company over a specific period of time. This is an important number that evaluates how much value a customer has in a long-term relationship with a company, and is used as a reference in marketing strategies and customer acquisition. LTV is typically calculated from factors such as purchase frequency, average purchase price, and customer retention period.

  • URLをコピーしました!