4P analysis

This is a framework that analyzes the elements that make up a product or service: “Product,” “Price,” “Place,” and “Promotion” from the seller’s perspective. 4P analysis is a method for evaluating the basic elements of a marketing strategy. It is used to comprehensively consider product and service development, pricing strategies, distribution channels, and promotional activities to establish a competitive advantage in the market. 4P analysis contributes to the strategic design of the marketing mix and enables the provision of effective products and services.

  • URLをコピーしました!