「顧客（Customer）」「競合（Competitor）」「自社（Corporation）」の3つに注目し、事業領域を分析するフレームワークです。企業は自身の強みや弱みを評価し、顧客のニーズを理解し、競合他社の動向を分析します。これにより、市場での競争優位性を確立し、戦略的な意思決定が可能になります。3C分析は事業環境を理解し、変化への適応力を高めるのに役立ちます。
3C analysis
It is a framework that analyzes business areas by focusing on three things: “Customer,” “Competitor,” and “Corporation.” Companies assess their own strengths and weaknesses, understand customer needs, and analyze competitors’ movements. This allows you to establish a competitive advantage in the market and make strategic decisions. 3C analysis helps you understand your business environment and increase your ability to adapt to change.