SiTest―an All-in-one Analytics Tool Developed in Japan for Website Improvement
・What is SiTest?
There are eight functions related to heatmap analysis. The functions include ones that visualize the browser scrolling as well as the area of a page that was looked at – determined by mouse cursor locations – in addition to one that reproduces the scenes of clicks and mouse movements in a video clip. SiTest also works on mobile devices.
Custom segmentation is a featured function that lets you filter the data based on a user’s system environment or actions. You can select up to five segments and display their heatmaps for your comparison and verification.
This function also allows you a before-and-after comparison if you select two separate periods.
I will explain in detail about each function under the heatmap analysis and its business case in my next article.
A/B Testing and LPO
You can conduct an A/B test by partially altering an original website page. Traditionally, a different version of an HTML file is coded and uploaded, and then the traffic is allocated by redirecting the URL. You do not need to create the different version of the HTML file if you use SiTest. On the SiTest editing screen, you can replace an image, change a layout, or change words just by clicking the area you want to change.
In an A/B test, several patterns are randomly selected and displayed to determine the winner/loser for conversion rates, but in an LPO, you can set conditions to display the contents for the attributes you want to see.
It is possible to raise the cost-effectiveness in the advertisement because, for example, if you utilize the A/B test function, you can conduct a test on the landing page, which you will advertise on the web. Also, you can easily see the heatmaps according to the variations of A/B.
An input form is a very important element within a website. Input forms and shopping carts cause about 60% of drop-offs worldwide.
If you could decrease the number of drop-offs even by just a small number, the performance of the website would sharply rise. It is the EFO function that supports this. Users sometimes exit websites when they are fed up with various errors displayed after completing input and hitting a “Send” button. If you use SiTest’s EFO function, input errors are indicated real-time while you are filling in the form, which relieves users from stress.
・How SiTest is Used
I will show you how SiTest is used by Japanese users.
They first check on the overall state of their websites by using Google Analytics and SiTest’s AI reports.
Do you know your important pages for gaining conversions? In many cases, those pages, such as a landing page, home page, or input page, are on the path you must lead your users through to get conversions. They first look at those important pages on heatmaps. Setting the scroll rate as a KPI, they see how many users browse the pages with interest. If they have their branding strategies or campaigns in place, scroll rates and attention spans are also important on top of PV counts and session durations. When they find areas that require improvements on the pages, they conduct an A/B test, and do not modify the websites. On SiTest, even those marketers who do not know HTML can easily change the creatives on a website. By repeating A/B tests, they can keep raising the performance of their websites.
First, please go to http://sitest.io/ and send your inquiry by clicking on the “FREE TRIAL” button.
Login information will be sent to you. Once you open an account, you can log on to SiTest and receive your tracking code. Be sure to place the tracking code on every page of your website above the </body> tag.
SiTest can be subscribed to on a monthly basis. You can use SiTest for up to 100,000 PVs at $500 a month. If you want to use it, please don’t hesitate to contact us.
GladCube.inc Corporate Site
SiTest (Japan Site)