Web Analytics
-
Chocolate An Alternative to Adwords PP…
By David Chan - Web Analytics MasterAn interesting lesson from my friend Takashi san a Web Analytics Master from Japa…
-
An introduction to Google Adwords
What is AdWords or more specifically Google AdWords? It is the system devised by Google to display ubiquitous text ad…
-
Tag Manager Goes Beyond Managing Tags …
It is a mistake to think that the only function of a tag manager is to manage tags!Introducing the not so well known …
-
In case you missed it: Singapore Manag…
Experienced Master instructor, Takashi Nagai delivers a great time.We can’t thank the students at SMU enough for anot…
-
Ad:Tech ASEAN – Maximizing the value o…
Hi! This is Takashi at Web Analytics Consultants Association Singapore.On July 7th, I went to ad:tech asean held at S…
-
“Web Analytics” of WACA
Hello,This is Takashi (Web Analytics Master/WACA Lecturer).Today I would like to write about the meaning of "web anal…
-
Seminar for Young Entrepreneurs at SMU…
We had a great start to our roadshow with a seminar at the Singapore Management University. Singapore's own Derrick L…
-
With no advertisement costs, how did a…
In this example, I will explain how, by smart use of Facebook and press releases, even an ordinary product like bread…
-
Persuasion from three perspectives: hu…
By Arun Mani - Web Analytics MasterDigital Marketing to a large extent involves persuading strangers to carry out an …
-
[Case Study Group] Define Buyer Person…
We had a real case study group on 3rd November 2015.The purpose was to find Buyer Personas for our website www.waca.a…