We had a real case study group on 3rd November 2015.
The purpose was to find Buyer Personas for our website www.waca.associates.
Buyer Personas consist of “Target Profiles” and “Target insights”.
By defining Buyer Personas, we can understand the decision process of target users before they buy product.
We used web analytics tools like Google Analytics, Google AdWords, Crazyegg (LPO tool), sibulla(translated by Google/micro analysis tool) and ,furthermore, the most important tool – needs and expectations to WACA from participants since participants understand how WACA shall be in this market.
We believe to know users’ decision process improve business not only websites. For example, user flow on websites show users decision process. Expectations to WACA creates Buyers Persona. The most important thing for web analytics we believe is hypothesis because data do not tell us everything of our business and targets. Data can distort our understanding to them.