Hi! This is Adrian at Web Analytics Consultants Association.
The 2nd Ad:Tech ASEAN took place in Singapore this year on the 7th and 8th of July.
This time around, the event saw a radical change in its direction to follow the changing times.
While last year was all about mobile and the explosion of ubiquitous services, this year had nothing to do with anything running on any particular platform.
All about data handling, managements, and data analysis.
There were a wealth of companies dealing with data-driven consumer behavior, automation and many “helpers” who enhance the ad and content delivery experience as well as the data-driven and data-validated consumer experience.
Surprisingly, we did not find companies dedicated to analytics.
Potential ahead, but lackluster for now.
I personally enjoyed the talks although I did not have my mind blown in the terms the organizers promised at the start of the show.
I found great solutions with potential that will match the requirements of ASEAN in the coming months and possibly short years. However, I left the show with the feeling that we have a ways to go in ASEAN before we can wow ourselves with unique and diverse solutions that serve us to their best.
Room for growth
The exhibition hall was less crowded than last year with less exhibitors and although this could always be seen as negative, this year I took it in the positive way. There is a lot of room, literally, to grow in data handling and analytics and the good news is that the best years in data handling and analytics are being crafted as we speak.
All in all it was a great time and a great experience. While there were areas that felt a bit lackluster at times, there is no doubt a lot of potential and opportunities for ASEAN in the years ahead. With the rate of growth in the recent years in this industry, we might be seeing these changes sooner rather than later!