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Web Analytics Consultant
Official Textbook 2019
9th Edition
Description
Table of Contents
Chapter 1: Web Analytics and the Basic Indexes Used
Chapter 2: Environmental Analysis and KPI
Chapter 3: Web Analytics Design
Chapter 4: Impression Analysis
Chapter 5: Analytics of Engagement and Indirect Effects
Chapter 6: Analyzing Owned Media
Chapter 7: <Further Learning> Web Usage in China
Chapter 8: Reporting
The official Web Analytics Consultant Certification text book.
A Web Analytics Consultant’s role is to track and archive customer’s business goal which is the foundational to marketing through web analytics tools.
To stay relevant with current development this 2019 edition has included and enhanced many definitions like web analytics’s terminology, analytics tools, business analysis and determination of KPI and many more.
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