Web Analytics Consultant
Official Textbook 2017
Table of Contents
Chapter 1: What is Web Analytics?
Chapter 2: Business Analysis
Chapter 3: KPI and Planning
Chapter 4: Designing a Blueprint for Web Analytics
Chapter 5: Analyzing Trends
Chapter 6: Analyzing Referrers
Chapter 7: Analyzing Content
Chapter 8: Web Analytics, Proposals and Report
The official Web Analytics Consultant Certification text book.
A Web Analytics Consultant’s role is to track and archive customer’s business goal which is the foundational to marketing through web analytics tools.
To stay relevant with current development this 2017 edition has included and enhanced many definitions like web analytics’s terminology, analytics tools, business analysis and determination of KPI and many more.