Web Analytics Consultant’s Code of Conduct
1. Bring business results and promote industries
2. Stick to the “customer-first principle” and act accordingly
And, make a hypothesis based on these voices and act on it. Web analytics without any action has no value.
3. Confront every data sincerely
Therefore, the web analytics consultant should analyze data, in addition to access logs and data given by web marketing tools, which are not directly related to websites.
4. Participate in both business and education to give an opportunity to everyone
The web analytics consultant shall provide everyone with an environment to learn, teach, perform analysis, or be analyzed.Ensuring reality in business and conforming to a policy in education lead to useful results and talent fostering.
Rotating both wheels of business and education is an important sense of values for the web analytics consultant.
5. Protect the customer data while sharing business experiences
The web analytics consultant handles confidential data so he or she should manage it according to a contract or data management scheme in order to ensure that the users and clients are risk-free.
On the other hand, the web analytics consultant should actively share experiences with other consultants.
Through active sharing, every web analytics consultant can improve analysis quality.
Various data of the users and clients will be visualized in the future.
The web analytics consultant should learn the up-to-date technology and methodology to make use of every type of data.
But, do not forget that the mission of the web analytics consultant is to bring business results to the clients.