EFO(Entry Form Optimization)

エントリーフォームを改善することを、エントリーフォーム最適化(EFO:Entry Form Optimization)といいます。

EFO (Entry Form Optimization)

The entry form (form page) is a page where users enter their information when using a shopping cart, downloading materials, registering as a member, etc.
Improving the entry form is called Entry Form Optimization (EFO).
The entry form is an important improvement point that directly leads to conversion. This is the page closest to conversion on your site, and if you can successfully improve it, you can expect a significant increase in the number of conversions.

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