waca

Language : JP | EN

writer

Editor-in-chief

Toshiaki Ejiri

Chairman, Kan Corporation

Mail:toshieji@gmail.com

Since 2000 when Kan Corporation was founded, has provided web analysis consulting solutions for 16 years. Later, he founded Web Analytics Consultants Association.

Writer

Akihiro Harusawa

Managing Director, Tribeck Brand Strategies, Inc.

Mail:harusawa@japanbrand.jp

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Graduated from Faculty of Law, University of Tokyo. Has been involved in planning management strategies of a wide range of industries such as electronic, information and communication, materials, and service provider. After establishing Japan Tribeck Brand Strategies Inc, has worked on intellectual capital value improvement and consulting for brand value improvement. Also, paid attention to the importance of a website in a brand suit, which has widely researched. Tribeck Brand Strategies’ website evaluation is used as a benchmark by major companies. Since the founding of the company has generated results as a venture capital management.

Akiko Nagasawa

Web Analytics Master, Unicharm Corporation

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Has gained experience in web site planning, production, and management for major clients at a web marketing/web Production Company. After being involved in web consulting business for 10 years for maternity goods EC sales, childbearing support sites, and educational institutions, specializes in digital strategy planning and contents production with female perspectives. Currently, promotes digital marketing for daily necessities.

Atsushi Kosaka

Web Analytics Master, Managing Director, Kan Corporation

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After working at a bank etc., founded Kan Co. LTD (currently Kan Corporation) in 2000. In 2001, started selling “Access Detective” and “sibulla” in 2004. Has 15 years of experience in web analysis consulting. Administrative manager of Web Analytics Consultants Association. Has given lectures around Japan as a Web Analytics Master.

Atsushi Yasunaga

Marketing Division Manager, Topgate, Inc.

Mail:ysnagats@gmail.com

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Till 2006, experienced for directing small websites. In 2009, transferred to Members Co., Ltd. from Will System Corporation and worked on the “TOYOTA Rent a Car” project.
In 2013, built “SD Gundam Capsule Fighter Online” official website and social media contents at Netmarble Japan Inc. Currently, is in charge of marketing at Topgate Inc.

Ayumu Oka

Web Analytics Master, Director, Power Media, Inc.

Mail:info@powermedia.co.jp

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Since 1995 has been engaged in every aspect of Internet-related business such as analysis, planning, web development, website administration and web server management for mainly major food franchises, building material manufacturers, and pharmaceutical manufacturers. Hobbies: Lego, 3D printer, and coffee.
Strengths: web marketing support and corporate training that are easy to understand and intuitive like Lego

Daisuke Imizu

Web Analytics Master, Managing Director, S-Factory Co., Ltd.

Mail:imizu@sfactory.co.jp

Website:https://www.faceobook.com/daisuke.imizu

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Supporting small businesses by building and executing strategies, mainly with web development and consulting. Also, has been involved in web analytics education at corporate and school in addition to Web Analytics Consultants Certification Course. His mottos is making web analytics more stylish and improving its evaluations in the society! The administrator of the website “Prescription of websites- You Can Find Tips for Web Usaged”.

Daisuke Nagasawa

Web Analytics Master, Managing Director, Art & Strategy, Inc.

Mail:info@artandstrategy.co.jp

Website:http://artandstrategy.co.jp/

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Has over 20 year experience in online contents business. Studied affective science and statistical analytics at Graduate School of Business Science, MBA of Tsukuba University.

Eishun Sai

Senior Web Analytics Consultant, Senior Account Manager, SMB Solution Division, ReachLocal Japan Services G.K

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At ReachLocal Japan Services whose main office in the US and deploying business in 18 countries around the world, has provided total consultation, which leads to continuous profits not just clients’ sales, mainly working with small businesses and local companies.

Futoshi Settai

Senior Web Analytics Consultant

Website:http://artandstrategy.co.jp/

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Born in 1981 in Iwate Prefecture. After graduating from college, worked for a research company, a think tank, and an Internet research company. In 2012 joined a data analysis company. Since then, has experienced various projects as a data scientist. Has supported a variety of areas with database marketing (market analysis, access log analysis, and CRM analysis). Holds GAIQ (Google Analytics Individual Qualification).

Hajime Ishida

Senior Web Analytics Consultant, Managing Director, Look Corporation

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Since 1995 has been engaged in online marketing, video software production, website development, and computer software development. Was in charge of developing and running point service sites and travel information portal sites, in addition to corporate sites such as cosmetic manufacturers. Since 2007 has been involved in building networks such as regional development and local community.

Hideo Tajitsu

Senior Web Analytics Consultant

Contact:hideo.tajitsu@facebook.com

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Works at ADEX. Since 1991 has served as a marketing planner. In charge of mass communication planning for consumer goods, distribution, and real estate. Since the mid-90s has been involved in digital contents and Internet-based marketing. Currently, in charge of web promotion for a major real estate developer, a government-affiliated financial institution, and a part manufacturer etc. Has served as executive secretary for Japan Advertisers Association Web advertising Study Group for years and as a lecturer in web advertising seminars. In 2008 won Web Category Bronze Award at the 48th Advertising Contest for Consumers. In 2011 won Web category Gold Award at the 50th Advertising Contest for Consumers. Member of Nikkei Advertising Research Institute and Japan Academy of Advertising.

Hijiri Kosugi

Web Analytics Master, Managing Director, KosGis

Mail:contact@kosgis.com

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Web consultant focusing profits and moving experiences. Lives in Nagaoka, Niigata in Japan. Since 2001 has worked in every aspect of web production. Felt stuck on a website with visualized performance and found Web Analytics Consultants Certification Course. In April 2013 became the first Web Analytics Master in Niigata and founded KosGis. Loves her husband and their 2 children more than anything else.

Hiroshi Naganuma

Web Analytics Master, Kan Corporation

Mail:hiroshi-naganuma@kan.co.jp

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In 1996 Joined IX, Inc.(currently IX Knowledge, Inc.). In 2006 joined Kan Corporation and was involved in the development of web analysis tool “sibulla” and sales support tool “Mail Sonar.” Has worked mainly on technical aspect at Kan Corporation.

Jun Takemoto

Web Analytics Master, Managing Director, Interlink Co., Ltd.

Mail:jtakemoto@interlink.ne.jp

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In 2006 joined Interlink Co., Ltd. (https://www.interlink.ne.jp/) and currently serves as the 2nd managing director. While utilizing his skills as a manager, has served as a lecturer to train Associate/Senior Web Analytics Consultants, fostering future talents. Has worked on web production for 20 years, specializing in data analytics based on various experience in marketing other than the web industry. Is good at web and physical communication design. Holds certifications such as Google AdWords, Google Analytics Individual Qualification (GAIQ).

Kanehito Imai

Senior Web Analytics Consultant, Franklin Covey Japan Co., Ltd.

Mail:kanehitoimai1107@gmail.com

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Minister of Economy certified Small and Medium Enterprise Management Consultant.
At Toshiba mainly engaged in sales and marketing for the US and Europe before joining Dell to work on general B-to-B marketing. Currently, serves as managing director at Marketing and Sales Operations HQ at Franklin Covey Japan. Tokyo Small and Medium Enterprise Management Consultant Association member. HTK-Gakkai member. Is the interviewer/editor of the article “Dreaming Forever, Family is the Origin of Life, Professional Skier Yuichiro Miura” in the August 2015 issue of “Reiro,” published by The Institute of Moralogy, and co-authored “The experience of Small and Medium Enterprise Management Consultant III” (Doyukan, Inc.).

Kazutoshi Tomita

Web Analytics Master, Managing Director, icloud, Inc.

Mail:tomita@icloud.co.jp

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In 2011 founded icloud, Inc. to provide training services such as web marketing, SEO/SEM, and Google Analytics. In 2014 trained the most Web Analytics Consultants in Japan.

Kazutsugu Takada

Intelligence Business Solutions, Ltd.

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Has been implementing website analysis and improvements focusing on B-to-B services after serving as a web director and promoter for EC and HR websites.

Keiji Doi

Director, Technology Solutions Division, Gaprise, Inc.

Contact:similarweb@gaprise.com

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Joined Gaprise, Inc. in 2010. After working as a planner for 2 years, was engaged in development of web analytics tool “clicktale” in Japan. Since then has worked on numerous overseas web analytics tools such as “SimilarWeb” and “Optimizely” in Japan. クライアント様の売上だけでなく継続的な利益へと繋がるトータル的なコンサルテーションを提供。

Koji Ikeda

Web Analytics Master, Managing Director, D-cube, Inc.

Contact:ikeda@d-cube.com

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Graduated from San Francisco State University. In 2001 founded D-cube. Since then, has been in charge of ICT-related business.

Koji Kamei

Web Analytics Master, Director, Web Analytics Consultants Association

Mail:koji.kamei@gmail.com

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Has been working mainly on Web app development with PHP and web analytics. Small and Medium Enterprise Management Consultant (2010), e – Learning Professional (2011), Web Analytics Master, Privacy Mark Judge, Kinki District Leader of WACA (2013), Director of WACA (2014), Private Information Protector (2015)[清水式]ビジュアルWeb解析」著者。

Makoto Shimizu

Chief Analytics Officer, Dentsu isobar, Inc.

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Has been working to increase easy-to-use and useful services by client-oriented service design marketing. Hobby is to go against common sense and break the walls down. Keeps thinking outside of the box. Thinks creatively with his right and left brain. Keeps challenging what cannot be done. Japanese translation supervisor of “Search Analytics for Your Site.” Author of “Visual Web Analytics with Concept Diagram.”

Manabu Nakano

Senior Web Analytics Consultant, Members Co., Ltd.

Website:https://www.facebook.com/m.nakano0820

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After graduating from university, has worked mainly in the web marketing industry. Often is involved in planning for marketing policies using ad technology. Currently, supports the implementation of Data Management Platform (DMP) and access log analysis.
Certification: Google Analytics Individual Qualification (GAIQ), Senior Web Analytics Consultants (WACA)

Manabu Uekusa

Director, M-SOLUTIONS, Inc.

Mail:mauekusa@m-sol.co.jp

Website:https://www.facebook.com/mauekusa

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Since 2000 has supported new business launching, new service construction, system development suggestions, and project management at SoftBank Group. Since 2010 joined the first class of SoftBank Academia, designed to look and foster successors to Masayoshi Son.

Masahiro Kimura

Web Analytics Master

Mail:masahiro.kimura1011@gmail.com

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Born in 1982 in Fukui Prefecture. Since 2007 has worked in the web industry. Has worked on various tasks such as website development sales, digital advertising management, and web analytics. Also, has lectured in Web Analytics Consultants Certification Course and corporate training, seminars about digital advertising.
Certification: Google Analytics Individual Qualification (GAIQ), IT Coordinator

Masatoshi Oura

Gaprise, Inc.

Mail:similarweb@gaprise.com

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After joining Gaprise as an intern, served as a director of contents marketing for web analytics tools “SimilarWeb” and “clicktale,” making contributions toward brand recognition. Increased visitors to the website by 600% in 7 months. Currently works to expand competitive intelligence tool “SimilarWeb” as the editor of SimilarWeb blog.

Ryoko Miwa

Senior Web Analytics Consultant ,WACA Administration Team, Kan Corporation

Mail:ryouko-miwa@kan.co.jp

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Since 2011 has been charge of administrating Web Analytics Consultants Association at Kan Corporation

Shinya Inoue

Senior Web Analytics Consultant, Impression, Inc.

Mail:info@inoueshinya.com

Website:https://www.facebook.com/drun.shin

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Co-founded SEO Co., Ltd. in 2008. After serving as an advisor to a major advertising agency, since November 2015 at Impression’s account management group digital promotion division has been engaged in interactive promotion based on database and technology in response to corporate issues in the digital realm. Has been involved in planning and execution activities such as on the cutting edge of digitized communication along with the advent of smart devices. By promoting actions by digital power, has been contributing corporate promotional activities such as customer loyalty maintenance and expansion etc.

Taiga Matsumoto

Web Analytics Master, Managing Director, Pipeline Co., Ltd.

Mail:info@pipeline-dw.com

Website:https://www.facebook.com/matsumototaiga

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In the early days of DTP, awakened to editorial design and contents production, entered the web field. Has worked on a wide range of brands such as famous media commercial production, and product branding for listed companies. Has aimed to produce sites to attract customers both by creativity, knowledge and knowledge.

Takashi Goto

Web Analytics Master

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Has worked in the web industry for 10 years, being engaged in website development and direction. Currently, is engaged in web marketing utilizing the past experience. As a web consultant, has been involved in several cases. In addition, has served as a lecturer to train future web analysts.

Takaya Yabe

Web Analytics Master

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Specializes in SEO consulting. Made contributions to various cases. Also, holds Google Analytics Individual Qualification (GAIQ) and Web Analytics Master. Focuses on finding keywords to increase clients’ sales not just seeking oft-searched simple words. Has lectured in seminars and written widely.

Takehiro Kondo

Director, Gee Research Corp.

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Had worked in the marketing and promotion areas being in charge of product development, sales, and implementation for years. Subsequently, was in charge of product development and sales at a software developer. With the purpose of utilizing client retention data to support business development, founded Gee Research and was appointed as director.

Takeshi Baba

Web Analytics Master, Interlink Co., Ltd.

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After working for a publisher, joined an online store management company. Gained experience as store manager for Rakuten and Yahoo! Subsequently, joined marketing as a partner at Rakuten. Currently lectures as a Web Analytics Master and is engaged in web consultancy. Motto is to make a lecture easy to understand even for those who are not good at math or familiar with foreign concepts. Holds GAIQ and Google AdWords, among others.

Tomoki Onose

Web Analytics Master, Director, Gratus Co., Ltd.

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After working for NEC and Aims Net, founded Gratus and was appointed as director in October 2014. As a web consultant who thoroughly deals with clients’ issues, always handles several cases. Also trains web analysts as a lecturer. Has worked in a wide range of projects such as constructing a site for usability improvement and promotion design using Facebook.
Certification: Yahoo Search Marketing Ambassador for PPC, Google Certified Partner

Tomoki Sekiguchi

Web Analytics Master, Managing Director, ThreeEight & Co., Ltd.

Mail:info@888inc.jp

Website:http://www.888inc.jp/

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Has provided services for Internet advertising aupport and effective website development
to B-to-B and B-to-C companies based on the knowledge and experience gained from running various E-commerce websites as the Website M&A initial member.

Tomoo Ejiri

Tempstaff Technologies Co., Ltd.

Website:https://www.facebook.com/tomoo.ejiri

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Since 1998, the early days of the web industry, had been involved in web development. After a period of absence, has been working as web director since 2007. Has been engaged a wide range of projects from constructing various websites from 200 to 10,000 pages.

Tsubasa Onodera

Engagement Labo, Members Co., Ltd.

Website:https://www.facebook.com/tsubasa.onodera

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Joined Members Co., Ltd. in 2006. After being in charge of web direction, gained experience as a social media planner. Since February 2013 has been in charge of Engagement Labo for social media. Hobbies include cooking and triathlon. Has co-authored many books such as “Engagement Marketing”, “Facebook Marketing Professional Guide” among others.

Yasuhiro Kato

Managing Director, Kimochi Lab, Inc.

Mail:info@kimochilab.com

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By using cutting edge technology such as brain science and statistics engineering, he has visualized “kimochi” (feeling), being engaged as a marketing consultant who makes good use of “kimochi.” Including website improvement and web marketing usability test, has worked on various research and consulting projects. Also trains, lectures, and writes. Managing director at Kimochi Lab, Inc. Holds a PhD in Engineering from University of Tokyo.

Yoichiro Takehora

Managing Director, Spelldata, Inc., Japanese Representative, Catchpoint Systems, Inc.

Mail:yoichiro.takehora@spelldata.co.jp

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Borin in Hachinohe, Aomori. Graduated from Department of Economics, Faculty of Law, Nihon University. After working as an engineer at a Japanese IT company, gained experience at a US IT company. The first Japanese to qualify as VMware’s VCP trainer, technical consultant for Akamai, in charge of 1/3 Internet communication, main consultant for US communication company Verizon Systems, and Japanese representative for website performance measuring company Keynote Systems. Founded Spelldata in 2014 for improving information quality at websites. Concurrently serves as Japanese representative for Catchpoint Systems, Inc. Performs website performance data analysis for more than 200 companies per year. Pioneer in web performance analysis in Japan.

Yoshihiko Nakata

Ptmind, Inc.

Mail:nakata@ptmind.co.jp

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Website improvement consultant. Since previous position as a Nikkei BP consultant, has been engaged in the improvement of more than 100 sites. Regularly contributes articles to ITmedia Marketing, ECzine, and Web Designing.

Yosuke Nozawa

Managing Director, Allegro Marketing, Inc.

Website:https://www.facebook.com/Spresseo

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Held a wide range of positions such as support, sales, production management, and marketing division at a major PC software publisher. (Utilizing approximately 4-year study abroad experience, gained experience in development of overseas products). In 2011 founded Allegro Marketing, Inc. with a corporate SEO support tool, developing products with inbound marketing. Currently has been developing new original products/services for web marketing in addition to cloud-type SEO tool “Spresseo” and Canada’s Inspyder products.

Yusuke Fukaya

Web Analytics Master, SoftBank Technology Corporation, Kan Corporation

Mail:yusfukaya@kan.co.jp

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In charge of implementation and support for RTmetrics and Google Analytics. After qualifying as a Web Analytics Master, has been engaged in the training of future and current analysts through seminars. Currently, works on Adobe Analytics.

Yusuke Tanikawa

Web Analytics Master, Chief Operating Officer, Ayatori, LLC.

Mail:info@ayatori.co.jp

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Chief Operating Officer at Ayatori, LLC – Strategic Website Development Firm. With the philosophy “Web Strategies Must Synchronize Business Plan”, has supported web strategies and inter-divisional collaboration with sales for mid-sized and major B-to-B companies. For corporate, has conducted web analytics training and “Strategic Web Management Seminars” designed for learning required skills systematically.


Design, Layout and Graphics

Masahiro Takano

Graphics

Nami Takahashi

Yoshiyuki Tajima

Senior Editor

Yuriko Sarashina

Senior Web Analytics Consultant, WACA Administration Team, Kan Corporation

Mail:ysarashina@kan.co.jp

Supervisor

Takeshi Moriguchi

Professor, Faculty of Commerce, Waseda University

Graduated from Faculty of Political Science and Economics, Waseda University. Holds a PhD in Engineering from Graduate School of Science and Engineering, Tokyo Institute of Technology. After serving as Professor at Rikkyo University, has held the current position since 2005. Served as President for Japan Consumer Behavior Research Society and Vice President for Japan Society of Marketing and Distribution.

Books:

“Promotion Effect Analysis” Asakura Shoten 2002

“Consumer Behavior Theory: From Purchasing Psychology to Neuromarketing” co-author Yachiyo Shuppan 2012

“Introduction to Marketing Science: New Edition” (Co-authored) Yuhikaku 2011

“Marketing Data Analysis” (Co-authored) Asakura Shoten 2010

English Edition’s Proofreader, Liaison between Edition Editors

Satoko Shimooka

English Edition’s Proofreader, Copy Editor & Substantive Editor

Tiffany Premac

English Edition’s Proofreader

Arun Mani

Web Analytics Master

Mail:maniar98@yahoo.com

LinkedIn:https://sg.linkedin.com/in/risktaker

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Arun who recently obtained his certification as a Web Analytics Master from the Web Analytics Consultants Association currently teaches Mathematics and Web Analytics. He is also an investor and manages his own stock and options portfolio. Recently he achieved his first ten bagger (up ten times his original investment) through his investment in the company Netflix. Prior to his role as a teacher, he attempted to start a software product company and a medical diagnostics company. Both ended in failure but he hasn’t given up in terms of starting an entrepreneurial venture. Before he acquired the entrepreneurial bug he worked as a Data Analyst, Business Analyst and a Software Engineer for various companies in the U.S.A.

David Chan

Web Analytics Master, Inbound marketing consultant, SEO practitioner and trainer, Managing Director, Beacon Communications, Ltd.

Mail:davidchansm@gmail.com

Website:http://www.beaconcom.sg/

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David has more than 18 years of experience in marketing and sales of IT solutions, from channel to corporate sales, field sales to marketing management, David has intimate knowledge. Over the last 5 years he has focus in helping clients with inbound marketing, harnessing their websites to be an effective marketing tool. His transparency and accountability in consultancy management has turned many clients into long term partners. Besides keeping abreast with the latest SEO development and training, David has a strong passion for Conversion Optimization; couple with his experience in the sales domain, his niche is helping clients to discover their Unique Selling Proposition and translating them onto the web. His past projects include helping a premium corporate travel agency to revamp and optimize their website, a International hotel chain with SEO strategy and a major Singapore tourist attraction for digital and web consultation.
<Skills and certification>
Linux RedHat System Administrator
AdWords Certification (Google)
Analytics Certification (Google)

Manoj Vimalassery

Web Analytics Consultant, Web Project Manager / Digital Manager

Mail:manoj.vim@gmail.com

LinkedIn:https://sg.linkedin.com/in/manojvimalassery

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Having over 8 years of experience in the digital marketing field, Manoj has a deep passion in the digital marketing field. He has experience in the insurance, retail and it-manufacturing field. He believes strongly that Web Analytics and Data Analytics is key to a company’s growth.

Mike Lim

Web Analytics Master

Mail:mikelimwk@ymail.com

LinkedIn:https://sg.linkedin.com/in/mikelimwk

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Mike is proficient in than 100 web and social media analytic tool worldwide. He is a firm believer of Social Sales – A streamline process of driving sales from Social Media. He is focus on delivering tangible value (Sales) to his clients and making his service a sustainable one for his clients. He has never stop learning since he graduated with a Engineering Degree, bagging another Diploma in Technopreneurship and currently holding web analytics certification course as a Web Analytics Master to further improve his web analysis.

Seet Seah Teai

Senior UX/UI Designer, Poket Pte Ltd

Mail:pixarboy@gmail.com

Website:www.cosmicsurfer.org

LinkedIn:https://www.linkedin.com/in/seetseahteai

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As a UX enthusiast, has enjoyed the opportunity to help shape and ship digital products/MVP ranging from ibeacon loyalty app, beta health and business communications apps. Is motivated to learn more about the impact of customer analytics to help enhance the user experience of SASS products.

Vasha Azoor

Web Analytics Consultant, Co-Founder Envy Online

Mail:vasha@hairenvy.com.sg

LinkedIn:https://www.linkedin.com/in/vasha-azoor-05303615

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Vasha and her Co-founder are currently building an online community and marketplace for hair ‘super consumers’ called Hair Envy. The aim is to translate the needs of female aspirationals into an online tool to prevent ‘hair disasters’. Vasha has recently crossed the line (online/offline) into a digital start-up. Her background in consumer insights lets her to tap into user experiences so vital in building relevance online. In the age of the internet of things, she’s passionate about being open to observing consumers holistically to envision the next digital transformation opportunity. Vasha is a firm believer that digital is an ever evolving landscape in our increasingly fragmented and segmented world. Genuine consumer needs are hard to leverage effectively but with deep consumer understanding can be targeted effectively.


Editor

Hideki Koga

Kazutaka Yazaki

Michiyo Haga

Munetada Saga

Yuta Chiba

Proofreader

Aki Tanaka

Atsushi Matsuyama

Daisuke Nakamura

Daisuke Yoshida

Eishun Sai

Eriko Yamada

Futoshi Settai

Hajime Ishida

Hideo Tajitsu

Hijiri Kosugi

Hiroko Hongo

Hiroshi Fukuda

Hiroshi Yamazaki

Hiroyuki Kikuchi

Kanehito Imai

Kazuhiro Kanazawa

Kazuhiro Kusuyama

Kazuki Oyama

Kazutsugu Takada

Keiko Iikawa

Kenji Takahashi

Koichiro Honda

Kyoko Nishio

Michiya Nakatani

Natsushi Ogata

Noboru Tsuchiya

Seigo Hatano

Shingo Tsugawa

Shohei Hashimoto

Takahiro Iiyama

Takahiro Ito

Takahiro Uesaka

Takao Hamasaki

Takayuki Sasazaki

Takeshi Hori

Takeshi Iwaoka

Tetsuya Sakagami

Tetsuya Yoshida

Tomasu Tanaka

Tomo Ejiri

Toshihiko Tamura

Toshiya Murayama

Yasunori Oura

Yoshikazu Sato

Yoshiko Ueo

Yoshinori Kobayashi

Yoshiyuki Aoki

Yuka Kado

Yumiko Imaoka

Yuya Murakami