Based on all data, move organizations and contribute to the outcome of the project. Create a professional group that can implement business policies with high consciousness.
Passion for web analytics
Before starting the Association work in 2010, I have been doing Web analysis and access analysis for improving business not only for the improvement of the website for many years. Not only for large enterprises, but for niche SMEs, we have worked with “a strong desire to contribute to the business outcome”.
Today, open source of application tool of data analytics, diversification of monetization method, the possibility of business not restricted by the restriction of place is expanding. Compared with the past, chances and opportunities to succeed in rural areas are increasing.
This is attributed to the fact that the ad network which was not confined to the conventional mechanism such as spreading Google Analytics, diversification of open source analysis tools, etc. was constructed.
On the other hand, however, there are few talented people with know-how and skills that can grasp the open opportunity in rural areas. Although they have online infrastructure, they are not aware of it.
Realize the problem of social structure
Even with social structure taken into consideration, there are many situations where excellent talent often works in large companies and downtown areas. Excellent talent also becomes managers and executives, and they have to focus on management and it becomes increasingly difficult to hear the voice of the site.
Under such circumstances, excellent people get away from the region steadily, revitalization of rural areas is severe. That is why I thought about creating a “guild”, a group with professionalism, beyond the boundaries of organizations and areas.
Way of Web Analytics Consultants Association
Currently, more than 26,000 people have taken the association’s curriculum. We are also thankful for this 25,000 people, and we are also making efforts to achieve social contribution by matching with regional SMEs and large companies.
Everyone is a future leader of Japan.
When you really want to change society, there is always a moment when you hit a hard wall.
There are times when it is not possible to open roads unless you persuade people who have power over you and move the organization. At that time, the skills learned by the Web Analytics Consultants Association’s content should help you.
Web analysis and possibility of Japan
No matter how good your opinion is, “Japanese alone” lacks persuasive power. Even if we talk about enthusiasm and passion only in qualitative Japanese, it does not reach the client ‘s mind.
In web analytics contents, learning contents including policy proposal and execution by utilizing the data on the web and all the data of the business, applying the business framework and way of thinking.
Even from my experience, “numeric data” has magical powers that allow persuasion to third parties that can not be achieved by words alone.
We are honored that the Web Analytics Consultants Association will be able to help each and every one who is responsible for the future of Japan. We are waiting for everyone with enthusiasm.